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2024

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Commercial Lighting | Lighting Design Invisible commercial "marketing master"

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【Summary】Commercial lighting, as the name implies, is to serve the commercial premises, with commercial properties of the lighting. If the furnishings are the shell of the store, then the lighting is the soul of the store. Through different lighting angles, brightness and color can create the atmosphere, highlighting product features.

Commercial lighting, as the name implies, is to serve the commercial premises, with commercial properties of the lighting. If the furnishings are the shell of the store, then the lighting is the soul of the store. Through different lighting angles, brightness and color can create the atmosphere, highlighting product features.


Effective lighting design can attract consumers' attention, create a comfortable and harmonious atmosphere, thus stimulating consumers' desire to buy. I believe we have also encountered such a situation, right? Whenever you try in the physical store after the satisfaction of the clothes or buy a favorite jewelry, back home but found that, in fact, are very general, which is the visual effect created by lighting, through lighting makes the product becomes extra dazzling, thus leading consumers to buy. This shows how important the impact of commercial lighting on a business.

The role of lighting is to guide customers in the environmental lighting inside commercial premises. Not only does it need to provide comfort, but it also needs to draw the customer's eye to the merchandise through lighting. Inside a shopping mall, customers' attention is more likely to be drawn to areas with good lighting effects, and it has been proven that the better the lighting, the more sales will continue to increase. For example, jewelry counters generally use spotlights and a reasonable combination of other lights to match, thereby enhancing the three-dimensional sense of jewelry counters to attract consumers' attention