Store Lighting | Clothing store lighting design should be careful!!!

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【Summary】Good lighting can restore the color of the clothing to the maximum extent, when consumers pass by the store, the use of lighting to quickly catch the eye of consumers to increase the rate of entry.

Good lighting can restore the color of the clothing to the maximum extent, when consumers pass by the store, the use of lighting to quickly catch the eye of consumers to increase the rate of entry.

The lighting design of the clothing store needs to pay attention to the following issues:

1. The brightness of the light

Whether it is day or night, the light at the front must be brighter than outdoors so that the fishbowl effect can be avoided. In the design can be added to the window spotlights, but also according to the height and size of the window, choose the lighting method. For example, a large area of the window can choose the top light + both sides of the light way, a small area of the window can choose multi-angle spotlights to take the focus of lighting to highlight the goods.

2. the degree of light and dark.

The combination of light and dark, is a common way of lighting in the clothing store. The focus of the clothing, display areas using key lighting, and hanging on the wall area to ensure that the light is even.

Key lighting areas: center island, display walls, promotional items. Track lighting is generally used for lighting, track lighting provides uniform and bright vertical illumination to ensure that all the details of the products on the display wall can be clearly displayed, and the excellent color rendering of the light source also makes clothing and other goods more bright and dynamic colors. At the same time, the anti-glare control technology also creates better visual comfort for customers.

3. The lighting of the fitting room is also a key point of the purchase rate. In terms of consumer psychology, if consumers feel happy during the process of trying on clothes and are satisfied with the result, the purchase rate will be greatly increased. The fitting room can add spotlights at the top, such as wide beam spotlights, as supplementary light, and strip lights can be set on both sides of the mirror to create a beauty effect.

Lighting has a great impact on the clothing store, we need to combine the style of the store itself for the selection of lamps and lanterns to find the right lighting for the store.

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